Employee-generated content and GTM systems

Your team knows what buyers want to hear. We get them posting it.

Your founders, engineers, and AEs already have credibility with buyers. We interview them, write posts in their voice, and run the publishing so it happens every week.

What we do

We build it, write it, and ship it. Posting happens.

Four parts, one team. You stop managing a freelancer, an agency, and a tool that ignore each other.

01

Employee-generated content engine

We interview your team, ghostwrite posts in their voice, and run the weekly review-and-publish loop. It keeps going after the January energy wears off.

02

GTM content system

Positioning, narrative, and a calendar tied to the deals you want to win. Each post supports one of them.

03

Team activation and distribution

Posting schedules, engagement playbooks, and coaching that get ten or more people on your team publishing without dreading it.

04

Pipeline attribution

Dashboards that connect profile views, inbound DMs, and demo requests to the posts behind them.

Who we serve

Built for B2B SaaS teams that keep meaning to post.

Seed to Series B software companies

With a founder or exec willing to be visible and say something with their name attached.

Marketing teams of one to ten

Too stretched to run company-wide content on top of the rest of the job.

Sales teams that start every deal cold

And want buyers who already know the team before the first call.

Teams that tried "everyone should post"

And watched it die by week three. This time someone owns it.

How we work

One team. One system. The same rhythm every month.

Step 01

Map

We look at your buyers, what your team knows, and where pipeline is leaking, then build the plan around that.

Step 02

Create

Weekly ghostwritten posts for your founders and team, edited in their voice and queued for approval.

Step 03

Engage

We schedule, publish, and reply in the comments so posts keep working after they go up.

Step 04

Measure

A monthly readout: reach, followers, inbound, pipeline influenced, and what to do more of.

One team runs all of it on a monthly schedule, so a busy week on your side does not stall the work.

Contact

Put your team on the record.

Tell us where you are starting from. We will come back with a plan for the first 90 days.